Location-based SMS ads for all cellphone users
The SMSes can be sent to specific shoppers when they are near the shops.
-Tue, Jan 06, 2009 my paper
ADVERTISERS can now cheer the prospect of reaching over four million mobile-phone subscribers - more than 80 per cent of the population in Singapore.
SingTel and StarHub have joined M1 in a partnership with Singapore Press Holdings' (SPH) location-based advertising SMS service.
This allows advertisers "to reach all three telcos' subscribers in a timely manner", said Mr Raymond Teoh, assistant vice-president of SPH Marketing Division's Interactive Business Unit.
The SMSes can be sent to specific shoppers - based on their age, gender and economic background - when they are near the shops.
The service, first launched in November 2007, is available to all customers of the three telcos, and is free of charge.
Talk about stupidity.
The article above is trying to portray that everyone is keen to have this service.
Gosh who like we care it is FREE. Big Deal!
I don’t even want to receive these SMS at all. I do hope they have an op out option.
Which idiot will pay the advertiser to watch his advert? Brainless!